The Mediterranean wins overseas. This could sum up the new recognition won by Diasen. This time the Sassoferrato-based company, led by Diego Mingarelli and specialising in materials for architecture and design, has made its mark in New York by winning the Best of BDNY Product Design award in the Architectural Materials category at the Boutique Design fair, the leading American exhibition dedicated to luxury design, where architects and designers can discover innovative materials, solutions and services.
The award – the first the Marche-based company has won outside Europe – went to the paint Decork Mediterraneo, one of the most interesting and visionary expressions of Diasen’s capacity for innovation: a decorative solution in which the combination of cork and clay – drawn from the ancient lessons of Mediterranean architecture – brings together aesthetics, performance, material impact and comfort in a single product.
Decork Mediterraneo is, among other things, one of the flagship expressions of the CorkPhilia system, conceived, tested and industrialised by Diasen. CorkPhilia was recently included in the ADI Design Index 2024, the selection of the best Italian design, and is a candidate for the 2026 Compasso d’Oro. CorkPhilia offers the materials and technology market a significant innovation: the possibility of creating environments with finishes that leave the cork visible, in a logic of visual and sensory connection between people and nature, within a formulation context characterised by the sustainable use of natural, regenerative materials.
The recognition won at the Boutique Design fair was welcomed with enthusiasm at the company’s headquarters in Sassoferrato, a satisfaction summed up in the words of CEO Diego Mingarelli: “The recognition we received at Boutique Design in New York took us by surprise, and that gives the award an additional and special flavour. We are certainly part of a trend of attention and appreciation from the market for our decision to enter decisively into the world of design and the most advanced architecture. Our idea of CorkPhilia, that is, attention to materials, the search for solutions with a soul, and the centrality of the senses in developing a biophilic concept of wellbeing, works and is starting to deliver concrete results. It is the result of a great team effort involving the whole company“.
