The virtual video dedicated to the city goes viral on social media
Fabriano, 3 December 2024 – A large audience attended the event “Tomorrow’s Architecture: Technologies, Tools and Visions”, organised by Diasen on 30 November in Fabriano. It opened with the screening, in the evocative setting of the Paper Museum, of a clip dedicated to Piazza del Comune and the Sturinalto Fountain: a virtual work created by the Palermo-born architect and influencer Francesco Ferla, who explained the potential of technology and augmented reality for mapping buildings and spaces, towards building a new vision of places and how they are experienced. The clip had an extraordinary response on social media and was shared and commented on by countless people from Fabriano, who grasped its aesthetic value as well as the deeper metaphor of a territory to be seen with fresh eyes.
The meeting, organised by Diasen in collaboration with the Istituto Nazionale di Bioarchitettura and with the free patronage of the Order of Architects of Ancona, the Marche section of the Istituto Nazionale di Architettura and the Municipality of Fabriano, discussed architecture and technology, materials and augmented reality but also, and above all, how the appeal of a territory is tied to a new idea of beauty; a beauty linked to architecture and to the way space, buildings and enhancement routes are represented thanks to the revealing impact of new technologies, which are increasingly able to change the perception and knowledge of places, buildings and urban fabric.
Diasen’s Chief Executive Officer, Diego Mingarelli, spoke, focusing on materials and their soul and on how this vision can drive new ways of conceiving supply chains, opportunities, development policies and local vocations. This theme was also taken up by Anna Carulli, President of the Istituto Nazionale di Bioarchitettura, whose talk centred on sustainable trends in the sector and the challenge of environmental criteria, increasingly a test bench for designers, clients and communities.
“This meeting represented a new way of understanding the business, as a generator of value, culture and enhancement of the territory and its genius loci,” Diego Mingarelli emphasised. “We wanted to send a clear message: the beauty of our territory can be the key to a new attractiveness able to relaunch its role by enhancing its historic manufacturing vocation.”
