Genius Loci is a project born from a wager: to imagine an interaction between places, identity and manufacturing “know-how”.
Celebrating it means recognising the value of location, the inspiration that comes from landscapes and places, and a fundamental element of identity: we are what we are because we are set in a specific physical, cultural and symbolic space.
To give shape to this idea, together with the architect Francesco Ferla, we created an innovative work in which tradition and technology offer a new point of view on the territory, an original gaze able to stimulate belonging, awareness and identity.
5.30 pm Opening of the proceedings
The governance of authentic places
Marco Filipponi, Mayor of Genga
Daniela Ghergo, Mayor of Fabriano
Maurizio Greci, Mayor of Sassoferrato
Genius Loci and the soul of places: identity, technologies and attractiveness
Francesco Ferla, Architect
Giuliana Salmaso, Architect
Gian Pietro Simonetti, Marketing Manager, Diasen
Diasen’s long view: between memory and vision
Diego Mingarelli, CEO of Diasen
Identities that generate value: the role of genius loci in the competitiveness of local systems
Graziano Leoni, Rector of Unicam
Enrico Quagliarini, Rector of Univpm
Ermete Realacci, President of Symbola
Address by Guido Castelli, Extraordinary Commissioner
2016 Earthquake Reconstruction
Chaired by:
Giampiero Marrazzo, RAI journalist
CFP
Professional training credits (CFP) will be awarded to architects and engineers
